Getting to Innovation by VanGundy Arthur B.;

Author:VanGundy, Arthur B.;
Language: eng
Format: epub
Publisher: Amacom
Published: 2016-04-08T04:00:00+00:00

BrightIdea.com

This program was designed for small- and medium-size companies that do not want to deal with a relatively expensive system cobbled into their own internal network. There are six modules provided as a Web service approach:

1.Research. This module provides an opportunity for internal collaborative communications regarding a variety of topics such as progress on a particular project, what the competition has been doing, new technological developments, and any comments and perspectives that participants might want to share with others. Such postings can serve as a fertile ground for seed ideas to germinate later as innovative concepts or projects. One important feature of this module is the ability to rate the importance of all the postings. This way, new participants can become informed quickly about a project or spend time learning just about the projects rated as most significant by others.

2.Ideas. Any authorized user can initiate an ideation project based on needs such as specific work-flow elements. Participants submit ideas into a window that others can access for review and comments. Users also can search for ideas, review research, view the most recent entries, and consult ideas from monthly archives.

3.Projects. Customer feedback led to the inclusion of this module because users indicated a need to track projects at high levels of an organization and to note achievement of milestones. It is not intended to compete with conventional, more complex project management software. Instead, it can help managers track overall progress. Thus, it can be especially useful for managing strategic innovation projects.

4.Experts. Most idea management projects involve idea review teams that assess the value of ideas generated. Sometimes these teams are not available when needed. To overcome this obstacle, BrightIdea.com provides a search function that allows organizations to locate other resource personnel who might help provide input. Users can screen these experts based on their skills, comments they have made in the past, and previous ideas they might have generated. External participants also can be involved. Frey notes that bringing in outside experts can be an advantage of externally hosted Web sites because no access is needed to a corporate network.

5.Rewards and Recognition. This set of tools allows the host to provide incentives to those generating and evaluating ideas by making it possible to see who is submitting specific ideas. Team leaders then can provide points or other incentives to those who are judged as having submitted the best ideas.

6.Analytics/Financial Tracking. One of the most useful features of any idea management program is the ability to provide metrics with respect to project outcomes. BrightIdea.com is not an exception. Managers can use an extensive array of utilities to assess progress and detect any bottlenecks in the process. It even uses a financial engine to monitor financial savings assumed to have resulted from submitted ideas. These metrics can be geared toward time, labor, materials, and many other resources. The “bottom line” on this module, then, is that managers can use it to help track their bottom lines!

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